PLAY: K(NO)w Before You Buy”!

PLAY: K(NO)w Before You Buy”!

K(NO)W BEFORE YOU BUY is half real life and half digital SOCIAL GAME. Together, we are going to visualize a world with a healthy alcohol consumption and responsible alcohol sales. ”The Home Office has announced it will ban the sale of cheap alcohol in England and Wales and set a “floor price” on a bottle of wine of £2.24. Taking effect from April 2014, the scheme is aimed at tackling the problem of binge drinking in Britain”, says Lydia Smith of the International Business Times in an article titled ”Will Banning Cheap Alcohol Solve UK’s Binge Drinking Problem?”. It appears difficult to find a good solution to reduce binge drinking and make everyone concerned aware of all the issues related to irresponsible alcohol sale and consumption. To address that challenge, IARS and its 99% Campaign has joined ‘It’s the Drink Talking’ – a youth-driven initiative, hosted by Alcohol Concern. We need your help and ideas to crate a MAP for a better and healthier society. Let’s play “what if?”- What would happen if we were always mindful when buying alcohol and drinking it? How would our lives change? What would happen if our cities were attacked by money hungry shop and super market owners  selling cheap booze to young people without checking their ID. And isn’t it true that cheap alcohol deals may result in young people drinking more? What if we were detectives and secret agents on a mission to spy on and report harmful alcohol promotions and  failure to check ID? To play the game you need to contribute stories, create blogs, videos, art, comic-book style story, sound and photojournalism projects and post your work on our Facebook Page – No Before You Buy. The best stories will appear at the top...
Young People and Alcohol Abuse: “K(NO)w Before You Buy”!

Young People and Alcohol Abuse: “K(NO)w Before You Buy”!

It’s the Alcohol Awareness Week #AAW14 launched by Alcohol Concern and together we are kickstarting our new campaign “K(NO)w Before You Buy”! Check out our new article ” The Alcoholic: A Dying Art?” written by the 99% Campaign Youth Editorial Board member Jack Welch, concerning young people and alcohol abuse . We will keep you posted so watch this...
The Alcoholic: A Dying Art?

The Alcoholic: A Dying Art?

 This blog post was written by Editorial Team Creative Associate, Jack Welch. Jack is a graduate in English and Creative Writing from the University of Winchester     For contemporary society, it is the menace which tarnishes a town’s image in seconds, a symbolic token of a town’s scale of deprivation or when the risk of violence brews in the air. The 2005 legislation which introduced 24-hour openings of bars across the UK have cemented a familiar culture, known as ‘binge Britain’ or other phenomena, which have seen up to as many as 10,500 alcohol-liver related issues up to March 2014 alone. Recent studies have indicated that the North West and North East regions are particularly susceptible to such challenges and consequentially have cost the NHS £2.8 billion alone. However, are the horror stories of such violence becoming stories that belong in a darker past? For young people, whose custom association at drinking from a young age outdoors and in the secrecy from their parents, the temptation to fall into the trap that is often associated with their own parents’ behaviour has fallen. We can blissfully declare ourselves as ‘Generation Sensible’ – a group, which perhaps more socially conservative and less interesting for media attention, has shown a marked decrease in the numbers of young people which drink. Only 9% from a 25% rate back in 2003 say they have drunk alcohol in the past week, according to statistics from the Department of Health. Even before that time, the younger generation said the act of getting drunk was acceptable had fallen from 46% to 35% back in 2008. An...